Brand Identity Guideline - UTS

Brand Identity Guideline - UTS

UTS - Growing talent with care

We are dedicated to help students feel safe, cared for and respected as they embark upon their educational journey with UTS.

UTS - Growing talent with care

We are dedicated to help students feel safe, cared for and respected as they embark upon their educational journey with UTS.

UTS - Growing talent with care

We are dedicated to help students feel safe, cared for and respected as they embark upon their educational journey with UTS.

UTS - Growing talent with care

We are dedicated to help students feel safe, cared for and respected as they embark upon their educational journey with UTS.

UTS students are always ready for the future full of changes

UTS puts effort into creating a learning environment that meets international standards, facilitating students to become global citizens.

UTS students are always ready for the future full of changes

UTS puts effort into creating a learning environment that meets international standards, facilitating students to become global citizens.

UTS students are always ready for the future full of changes

UTS puts effort into creating a learning environment that meets international standards, facilitating students to become global citizens.

UTS students are always ready for the future full of changes

UTS puts effort into creating a learning environment that meets international standards, facilitating students to become global citizens.

UTS students are always ready for the future full of changes

UTS puts effort into creating a learning environment that meets international standards, facilitating students to become global citizens.

UTS students are always ready for the future full of changes

UTS puts effort into creating a learning environment that meets international standards, facilitating students to become global citizens.

UTS students learn life-long lessons

Our programs are designed by the Academic council and the partnership with trustworthy educational institutions worldwide.

At UTS, every child is a talent

We believe talent is present in every child, which a dedicated educator can always realise.

At UTS, every child is a talent

We believe talent is present in every child, which a dedicated educator can always realise.

At UTS, every child is a talent

We believe talent is present in every child, which a dedicated educator can always realise.

At UTS, every child is a talent

We believe talent is present in every child, which a dedicated educator can always realise.

At UTS, every child is a talent

We believe talent is present in every child, which a dedicated educator can always realise.

A child needs at least one adult not leaving them behind

UTS is an engaging community where educators, parents are caring trustworthy friends and guiders of every student.

A child needs at least one adult not leaving them behind

UTS is an engaging community where educators, parents are caring trustworthy friends and guiders of every student.

We care all aspects affecting a child’s development

We bring an educational environment where all aspects of a child is genuinely cared.

We care all aspects affecting a child’s development

We bring an educational environment where all aspects of a child is genuinely cared.

We care all aspects affecting a child’s development

We bring an educational environment where all aspects of a child is genuinely cared.

Learning days at UTS are filled with excitement.

UTS students grow through various teaching and learning activities. This nurtures natural, sustainable learning motivation for students.

Learning days at UTS are filled with excitement.

UTS students grow through various teaching and learning activities. This nurtures natural, sustainable learning motivation for students.

Brand Identity Guideline

Useful handbook

Parent student handbook Academic guidebook School services guidebook Brand identity guidebook

Academic calendar

PURPOSE

The UTS Brand Identity Guideline is a handbook providing UTS community with basic information about brand, including: Logo, color system and typography.

BRAND NAME

Full Vietnamese name	Trường Quốc tế Nam Mỹ UTS
Full English name	US Vietnam Talent International School
Short name	UTS

COMMUNICATION MESSAGE

“Tận tâm ươm dưỡng nhân tài”

LOGO

The logo’s structure consists of 2 elements: Key Visual and Tagline

The logo should incorporate optimal reading and appear consistent in its communication. For this we have created two applications in terms of color and diagramation:

Horizontal logo	Horizontal – White logo	Vertical logo	Vertical – White logo

6 CORE VALUES


Integrity	Respect	Courage	Contribution	Lifelong learning	Creativity

COLOR SYSTEM

Consists of 3 primary colors:

CMYK color mode: Used in printing
RGB color mode: Used in multimedia designs

TYPOGRAPHY

Excellent for HEADLINES, paragraphs

Available in Vietnamese version

Available in bold, italic, light styles

Bradley Hand

Handwriting font

Often used to highlight certain points in text presentations